The main idea of the collaboration was to combine the traditional high-standard quality of classic sneakers with a playful and attentive-to-detail design.
In the video, we decided to convey this idea by first showing the process of creating the sneaker and then adding the new design.
By showing close-ups and building a clinically clean space around, we emphasized the regular standards of quality that Reebok has for its shoes.
The quintessential moment is when a pink light explodes in a glass cube around the sneaker, coloring it vibrant pink.
The room in the video is a character too, as it changes even before the main transformation occurs.
The room in the video is a character too, as it changes even before the main transformation occurs.
The room in the video is a character too, as it changes even before the main transformation occurs.
Strictly black and white footage suddenly changes into bright pink, transforming the space.
We take a new round of close-ups to emphasize the changes and showcase the new added details.
The video finishes with the renewed pair of sneakers taking its place in the branded shoebox.
We were glad to work on this project and help Monochrome visually convey the collaboration's idea to the public.
We were glad to work on this project and help Monochrome visually convey the collaboration's idea to the public.
