Our client provided us with general guidelines for their desired visual style and gave us full creative freedom with the idea.
We decided to create a simple character with bright emotions, so there could be a clear link between
all the different scenes of the video.
After some exploration we landed on a very simple design — a robot shaped like a sphere, with a big screen for a face.
The robot's face expressions and emotions needed to be very simple and readable for such a minimalistic design, so we decided to go with anime-style emojis.
The plot is centered around a robot travelling through various betting-themed locations, which included gaming and sport equipment.
This design sparked the idea to depict the robot as a ball in some scenes to create some sport-themed visual images.
As a result, the robot turned out a fun, childish and a little bit cheeky character.
We also made sure that the world reacts to the character, or interacts with them to create a more immersive story.
Every road has it's final destination and for this video it's also very true.
Our robot goes through the interdimensional space tunnel and finds himself in a gold room filled with casino chips, which they certainly are happy about.